Giving you transparency into the design process is a really important priority for our team. We think it’s valuable to know where your gear is coming from, why it’s being made and the journey it’s been on.
We’ll be periodically updating this to share new concepts currently in development and to give you an opportunity to share your thoughts.
On The Horizon: The Down Puffer
"We recently field-tested our upcoming down jacket on an overnight trip to Joshua Tree. The puffer was worn climbing, hiking, and bivying. The jacket was surprisingly durable for its ultra light weight and held up even in the midst of the occasional run in with Lycium Cooperi, known as a peach thorns which permeate the park. The low was 32° F with a wind speed of 20 mph. The puffer is an 850 fill goose down with a 20 denier nylon shell fabric and a down filled draft tube. We are planning several more trips to further test the jacket in colder conditions but this was a good first go." - Florence Creative Director, JP Olson
Cold-Weather Jackets are currently in development for Winter 2022.
John’s Currently Testing: The Down Puffer
Ahead of the European leg of the World Tour, we equipped John with a prototype of our upcoming Down Puffer and a few other pieces of gear to test when him and the crew were exploring the more desolate coastline Portugal has to offer. Intel has been received and we're hard at work on a second proto.
Test Pilots: What's In Flight // The 3-Layer Waterproof Shell
Designed to be a breathable outer layer that lets air in but keeps precipitation out, this shell is perfect for those days when conditions are anything but predictable.
Interested in testing our gear to help inform the next generation? Sign up to be a Florence Test Pilot here.
Test Pilot Testimonial: Craig Yester
We recently hopped on the phone with our second round of Florence Test Pilots to review their findings. We love these calls – it’s a chance for us to connect to our community and hear real valuable feedback around our gear. Near the end of this particular call, Craig Yester – a test pilot from the North Shore of Oahu and a former professional windsurfer – was given the floor and reminded us all why we started this brand and this program in the first place.
We want to hear from you
Ultimately, we’re making our products for you. It’s our hope that you’ll share your feedback, ideas, suggestions and/or observations on what we’ve got in the works. Leave your comments below to let us know what you’re thinking.
By submitting comments, (1) I agree that I am not entitled to compensation of any kind for any ideas that are submitted even if those ideas are incorporated in any of Florence’s products or services, (2) I hereby assign to Florence any rights that I may have in any ideas submitted which may be used or redistributed by Florence for any purpose, and (3) Florence has no duty to maintain any submitted idea as confidential and may publish the submitted ideas in any media. If you do not consent to the foregoing, please do NOT submit any ideas.