Giving you transparency into the design process is a really important priority for our team. We think it’s valuable to know where your gear is coming from, why it’s being made and the journey it’s been on.
We’ll be periodically updating this to share new concepts currently in development and to give you an opportunity to share your thoughts.
We make gear for you, so it makes sense we’d want you to be the ones helping us make that gear better. We recently had three Florence Marine X Society members take a wind-resistant rashguard prototype we’re calling the Windshield for a test drive. They surfed, sailed, spearfished and swam before jumping on a call with us to go through what they liked and what could be better. It’s feedback like this that helps us advance the stuff we make and make your life a little better in the water. Stay tuned to our channels for more opportunities to sign up to be a Florence Weartester.
Wear Test // Cycle 1 // Windshield Rashguard
We built these trainer shorts to be the ones you grab when you’re not sure where the day will take you. These are equipped with breathable panels to keep you cool on the move, durable 4-way stretch ripstop and a C0 DWR finish so you can jump in the water if needed. Like our boardshorts, these will be bluesign® certified.
In Production //
Coming Summer 2021
We are passionate about outerwear, and it will be a big focus for Florence in the near future and beyond. You can’t thrive in uncomfortable environments without a high-quality jacket you can depend on. Currently, we’re working on solutions for both tropical and frigid climates.
In Development //
Coming Winter 2021
We want to hear from you
Ultimately, we’re making our products for you. It’s our hope that you’ll share your feedback, ideas, suggestions and/or observations on what we’ve got in the works. Leave your comments below to let us know what you’re thinking.
By submitting comments, (1) I agree that I am not entitled to compensation of any kind for any ideas that are submitted even if those ideas are incorporated in any of Florence’s products or services, (2) I hereby assign to Florence any rights that I may have in any ideas submitted which may be used or redistributed by Florence for any purpose, and (3) Florence has no duty to maintain any submitted idea as confidential and may publish the submitted ideas in any media. If you do not consent to the foregoing, please do NOT submit any ideas.