About Us

"We want to explore, have fun, learn, and challenge ourselves. We're building things that motivate us to get outside and thrive in the elements, while doing our best to protect the ocean and the land."

- John John Florence
Co-Founder, 2X World Champion Surfer & Olympian

The ocean and the coastlines that surround it are ever-changing. It requires constant learning, and we’ve gathered a team of people who bond over a shared curiosity and fascination with pushing their limits in a marine environment.

We’re designing gear
that helps us do what we love.

About John John

2X World Champion Surfer

John Alexander Florence was born on the Hawaiian island of Oahu on October 18, 1992. 

Raised a stone’s throw from the storied Pipeline, John gained a preternatural relationship with the sea – a way of navigating waves of consequence and reading the ocean that only comes once in a generation. Over his 28 years, that relationship has led him to redefine the sport of surfing, along the way winning nearly every major title in the surfing world, from the Pipe Masters to the Eddie Aikau Big Wave Invitational, including back-to-back World Surf League Championships in 2016 and 2017. 

When he’s not chasing world titles, you’ll find John on his boat sailing between islands, beekeeping, tending his local organic farm, and figuring out new ways to push the limits of what’s possible in and around the water with his brothers Nathan and Ivan across the North Shore. 


Looking after the places we explore with what we make and how we make it.

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Factories & Sourcing

Learn more about our manufacturing partners.

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