Field Notes, Gear Guides & Articles

Our founder breaks down the essential piece that’s earned its own cult following.
Continue reading

Logged and photographed by: Florence Creative Director, JP Olson. Video by: Mike RaabeSpearfishers: Brandon Wahlers & Ryan MooreWe have been working with the Riffe team on a product collaboration and wanted to throw a little party at our HQ to...
Continue reading

You can’t escape the sun, but you can thrive under it with the right utilitarian solutions.
Continue reading

A diverse squad of big wall climbers, firefighters, slab hunters and fishing guides put the Parachute PrimaLoft Jacket through the paces and came back with the field notes to prove it.

North Shore Tested photographer Arto Saari brings us behind the lens of his soon-to-be iconic photo of Florence founder John Florence at a mutant sandbar.
Continue reading