Field Notes, Gear Guides & Articles
Logged and photographed by: Florence Creative Director, JP Olson. Video by: Mike RaabeSpearfishers: Brandon Wahlers & Ryan MooreWe have been working with the Riffe team on a product collaboration and wanted to throw a little party at our HQ to...
Continue reading
You can’t escape the sun, but you can thrive under it with the right utilitarian solutions.
Continue reading
A diverse squad of big wall climbers, firefighters, slab hunters and fishing guides put the Parachute PrimaLoft Jacket through the paces and came back with the field notes to prove it.
North Shore Tested photographer Arto Saari brings us behind the lens of his soon-to-be iconic photo of Florence founder John Florence at a mutant sandbar.
Continue reading
“About four years ago, we began envisioning a dream of traveling the world by sailboat. We created a plan to set sail in the fall of 2022. Having limited experience in sailing, we knew the next few years would pose a challenge to accomplish our goal of full-time cruising. After countless hours of studying, researching, and training along the Southern California coast, we were finally ready to commit to our trip." - Roman
5 minute read
Continue reading
5 minute read