NEW ARRIVALS
NEW ARRIVALS
New gear for the season.
UTILITARIAN EQUIPMENT FOR MODERN SPORT CONDITIONS
Inspired by founder, 2× Olympian and 3× World Champion surfer, John Florence.
Boardshorts
Utility Tops & Rashguards
Wetsuits
Utility Shorts
Outerwear
NORTH SHORE TESTED.
NORTH SHORE TESTED.
Researched & Developed in one of the most dynamic environments on earth – Oahu’s North Shore, Hawaii
ARE YOU A MEMBER?
Get first access to limited edition products, exclusive content, rewards & benefits.
JOIN THE TEST PILOT PROGRAMME
JOIN THE TEST PILOT PROGRAMME
Members are eligible for our elite wear-tester program, led by John Florence.
"We’re building things that motivate us to get outside and thrive in the elements, while doing our best to protect the ocean and the land."
John John Florence
Generation-Defining Surfer. Innovator. 2× Olympian. 3× World Champion. Founder.
