FLORENCE X BEN CARLSON FOUNDATION

Newport Beach, CA — FLORENCE, the leading performance apparel brand founded by world champion surfer John John Florence, is proud to announce its new partnership with the Ben Carlson Foundation as the official apparel partner. This collaboration unites two organizations dedicated to ocean safety, community impact, and inspiring the next generation of watermen and women.

The Ben Carlson Foundation was established to honor the legacy of Newport Beach Lifeguard Ben Carlson, who tragically lost his life in 2014 while making a heroic rescue. The foundation’s mission is to promote water safety, support lifeguard programs, and provide scholarships to young leaders who embody Carlson’s spirit of courage and selflessness.

FLORENCE's Tony Wodarck and Kayla Coscino at the 2024 Ben Did Go 9.0 Channel Crossing Fundraising Event

"Being the official outfitter for the foundation is a true honor for all of us at FLORENCE. We're proud to support their mission to expand water safety education and honor the legacy of a true hero." – Tony Wodarck - VP of Brand & DTC, FLORENCE

Through this partnership, FLORENCE will provide performance apparel for the foundation’s events, lifeguard initiatives, and fundraising efforts. Additionally, FLORENCE will participate in fundraising efforts to benefit the foundation’s scholarship and ocean safety programs.

“FLORENCE coming alongside us has been a great opportunity. They’re a quality company with strong roots and phenomenal merchandise. We’ve been really happy with everything they’ve brought to the table and are proud to have them as partners on our foundation's gear.” - Chris Carlson - Co-Founder, Ben Carlson Foundation

For more information about the Ben Carlson Foundation, please visit bencarlsonfoundation.org.