Feb 27, 2025

FIELD NOTES: NORTH SHORE TESTED

The North Shore of Oahu is not just home—it’s our proving ground and research lab. It's where we test and uphold our rigorous product standards for durability and longevity.

For the past 6-8 weeks the swell has been pumping non-stop. Homegrown Test Pilots John, Nathan, Ivan and crew have been on a swell bender, day after day, hour after hour, testing some new gear in critical conditions across the North Shore. Nathan and John began rapidly chipping away at their goal to surf 1000 hours this year. Ivan missed the first swell because he was snowboarding in Japan but arrived straight into a week straight of Pipe perfection.

It's during swell runs like these that our best research and development happens—not in labs, not on paper, but in the water, with the boys absolutely sending it. As the swell bender continues, consider this a status report. Here's the proof below.