NEW ARRIVALS

New gear for the season.

FLORENCE MEMBERSHIP

One-time cost. Lifetime benefits.

UTILITARIAN EQUIPMENT FOR MODERN SPORT CONDITIONS

Inspired by founder, 2× Olympian and 3× World Champion surfer, John Florence.

Boardshorts

Utility Tops & Rashguards

Wetsuits

Utility Shorts

Outerwear

NORTH SHORE TESTED.

Researched & Developed in one of the most dynamic environments on earth – Oahu’s North Shore, Hawaii

BECOME A TEST PILOT

Members are eligible for our elite wear-tester program, led by John Florence.

TEST PILOT: JOHN FLORENCE

LOCATION: NORTH SHORE, OAHU, HAWAII, USA

DISCIPLINE:
SURFING, SAILING

TEST PILOT: NATHAN FLORENCE

LOCATION: NORTH SHORE, OAHU, HAWAII, USA

DISCIPLINE: SURFING

TEST PILOT: IVAN FLORENCE

LOCATION: NORTH SHORE, OAHU, HAWAII, USA

DISCIPLINE: SURFING, SKATING, SNOWBOARDING

"We’re building things that motivate us to get outside and thrive in the elements, while doing our best to protect the ocean and the land."

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FREE SHIPPING OVER 150€

Free shipping on all EU orders over 150€

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